The following announcement was made by Apple

This is mainly for developers but you the iPhone user, might interested too, as it simplifies searching for and finding apps

With iTunes links you can you provide your users with an easy link from your website to the iTunes store directly from your website so when they land in the itunes store, you can either send them directly to an app or all of your apps.

Below are a few examples.

To send customers to a specific application:
http://itunes.com/apps/appname

To send customers to a list of apps you have on the App Store:
http://itunes.com/apps/developername

To send customers to a specific app with your company name included in the URL:
http://itunes.com/apps/developername/appname

For example to see all apps from Gameloft, you can use the link Gameloft Apps